Community engagement officers work to strengthen a company's ties to its local (and not-so-local) communities.
The following are some of the reasons for doing so:
Obtaining local support for a project, such as the construction of a new manufacturing plant, is an example of 'giving back,' which improves the company's ethical reputation.
Attracting people's attention to your products or services
To be a community engagement officer, you must first understand how people in the community think and act, and then figure out how to best engage with them, whether through events, school visits, or newsletters. You must be well-organized, intuitive, energetic, and strategic.