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DIGITAL MARKETING

What makes great content is willingness to take risk and push the envelope.

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Digital marketing has become a critical component of an organization's overall marketing strategy over the last decade. It enables businesses to tailor messages to a specific audience, allowing them to market directly to individuals who are likely to be interested in their product.

SEGMENTS OF DM

SEM/SEO

SEM, or search engine marketing, is the practice of using the correct strategy and sponsored search strategies to rank high on search engines. SEM makes advantage of the power of search engines like Google to target and reach out to the right people at the right time. SEM encompasses terms like PPC and paid search advertisements, which you may have heard a lot.


DON’T MIX SEM AND SEO
WE AIN’T MAKING SANDWICH!


The goal of SEO is to make your website better so that it may rank higher in organic search results. SEO focuses on strategically placing keywords across the site, establishing external links, establishing site authority, and exploiting Google and other search engines' crawl able information.

PAY PER CLICK (PPC)

Pay-per-click advertisements and promoted search engine results are examples of pay-per-click advertising. This is a short-term form of digital marketing, which means that once you stop paying, the ad vanishes. PPC, like SEO, is a method of increasing search traffic to a company's website.

BENEFITS OF PPC


  • PPC ads reach audiences cost-effectively
  • PPC ads provide instant traffic
  • PPC ads drive warm leads
  • PPC ads lead to positive ROI
  • PPC user data helps your SEO strategy
  • PPC ads don’t depend on algorithm changes
  • PPC ads offer multi-layered targeting options
  • PPC user data benefits your social media strategy
  • PPC ads allow for smart retargeting
SOCIAL MEDIA MANAGEMENT (SMM)

Brands can connect with their audience on social media platforms in order to develop their identity, boost sales, enhance website traffic, and create a community of followers who will share and interact with content.


Brand visibility can be increased by creating pertinent content that people will spread among their own networks. When employed as a recruitment tool, it broadens their potential audience to include fans, clients, and even job candidates. SMM aids in establishing a connection with the audience by helping to make your brand more personable and accessible.


Some popular social media apps include Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Snapchat. Our company uses combination of techniques and ensures that the message is being conveyed well and heard by the consumer.

CONTENT MARKETING

In order to raise brand awareness, content marketing shares information and tells stories. The ultimate aim is to get the reader to take a step in the direction of becoming a customer, such as asking for additional details, joining an email list, or completing a purchase. Blog entries, documents like white papers and e-books, digital video, podcasts, and many other types of content are all considered to be "content." Generally speaking, it should not merely promote the brand or strive to close a sale, but should instead first and foremost offer value to the consumer. Instead of just earning one sale, content marketing focuses on establishing a long-lasting, trustworthy relationship with your clients.

E-MAIL MARKETING

Email is one of the most efficient marketing strategies, according to Rogers, despite the emergence of social media, mobile applications, and other channels. It might be included into a content marketing strategy to help consumers and eventually turn audiences into paying clients. Professionals in email marketing are adept at not just developing eye-catching campaigns but also at understanding how to reach the widest possible audience, monitoring consumer interactions and data, and formulating strategic plans based on that information.